Marketing and Product - 3474 Words

Question 1 (Debate) Some marketers, feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image (A) Pro: Here the argument may be that buyers purchase products and services to satisfy their needs and wants. Consumers in their purchasing decision process, they may have the image of the product and services†¦show more content†¦wide reach: The extent to which a firm should seek narrow exclusive vs. wide intense distribution depends on a number of factors. One issue is the consumer’s likelihood of switching and willingness to search. For example, most consumers will switch soft drink brands rather than walking from a vending machine to a convenience store several blocks away, so intensity of distribution is essential here. However, for sewing machines, consumers will expect to travel at least to a department or discount store, and premium brands may have more credibility if they are carried only in full service specialty stores. Retailers involved in a more exclusive distribution arrangement are likely to be more â€Å"loyal† i.e., they will tend to: â⠀" ª Recommend the product to the customer and thus sell large quantities; ââ€" ª Carry larger inventories and selections; ââ€" ª Provide more services Thus, for example, Compaq in its early history instituted a policy that all computers must be purchased through a dealer. Compaq missed the opportunity to sell large numbers of computers directly to large firms. On the other hand, dealers were more likely to recommend Compaq since they knew that consumers would be buying these from dealers. www.consumerpsychologist.com/distribution.html 12/09/2010 Distribution opportunities In general, you cannot save money by â€Å"eliminating the middleman† because intermediaries specialize in performing certain tasks that theyShow MoreRelatedProduct Product Marketing1175 Words   |  5 PagesRunning head: PRODUCT amp; PRODUCT MARKETING Rochelle Russell Unit 2 Individual Product Products amp; Product Marketing MGMT422-1103A-09 Triangle Solutions Product There are several people that love to take pictures of their families or special events and put them in scrapbooks. The new product that I am proposing is a photo paper that already has a background scene on it and individuals can still print their picture on top of it to make it look even more special. Mostly everyoneRead MoreMarketing Of Marketing For A Product1486 Words   |  6 PagesMarketing Module, Assignment #2 By: Alexis Catrina Abeleda-Mostajo 5/3/2016 Introduction The idea of marketing for a product is commonly overlooked because the focus goes straight towards the product rather than the marketing campaign. In actuality, the marketing should be well managed and produced to be able to have a well thought out promotion for the product itself. It is understandable to think that by over doing a marketing campaign can overhype a product, but at the same time it can turn aRead MoreMarketing and Product4097 Words   |  17 Pagesindustry we have are branding themselves as an exclusive e-payment company. The core product for Dexit is convenience for their consumer’s. The actual products are the Dexit tags and Dexit terminals. The two products support one another because without one the other product will not function. The augmented product would be the potential retail stores that would use the terminals. The augmented product extends the core product in terms of convenience because of accessibility of the tags. Objectives DexitRead MoreMarketing and Product3360 Words   |  14 Pagesa Pharmaceutical company with an over-the-counter cold medicine group. Our company’s mission is to improve the condition of people’s lives by providing high quality products to customers, deliver outstanding value to our stockholders, and fair opportunities to our employers. To our customers we promise you the highest quality products and the best service. We promise to stockholders that we will keep our company growing and work on increasing the shareholder value. We want to be fair and in returnRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreMarketing Analysis : Marketing Products2834 Words   |  12 PagesIntroduction: Marketing products is a important phase in supply chain, this requires proper management from the marketing managers, handling of this phase by professional will enable the organization to achieve its targets in terms of sales. In the fast developing world, people have become creative across the globe and development of products and services is growing at a very fast rate this has complicated the work of marketing managers and it has become a very demanding work, this is because ofRead MoreMarketing : A Product Or Service1467 Words   |  6 Pages1) IntroductÄ ±on Branding ? When a product or service is being introduced, it needs to be remembered and referred to and this is accomplished by assigning a brand name. In other words this brand becomes the product/service’s face. Producers of goods have used their brands remains to separate their product since the earliest time. Elation in their products has no doubt played a part in this. More principally, by determining their products they have made purchasers with a means of recognising them shouldRead MoreProduct Is The Base Of Marketing Essay797 Words   |  4 Pages PRODUCT Product is the base of marketing. It is an important element of the process of exchange. Product is only the element to link the buyer and the seller together in the process of exchange. Simply, the thing that is bought by a buyer and sold by seller is product. This includes goods, services and even ideas. The buying and selling functions start from goods or services. So, the role of product remains as the focus marketing fix. In marketing, product denotes the sum total of physicalRead MoreVegemite: Marketing and Product1745 Words   |  7 PagesAmerican Association of Marketing, could be â€Å"a name, term, symbol, design or a combination of them intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors†. After 1922 when the initial product â€Å"vegemite† was invented and had to be positioned at the Australian Market through different kinds of commercials for television, radio, contests, a new chall enge appeared for the Kraft Foods Inc. Company. Although the product was very popular inRead MoreMarketing plan of a product1770 Words   |  8 Pagesassigned a name for the product as â€Å"Malala†. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. We have set a reasonable price for the product so that all kinds

Continuing Academic Success - 1112 Words

Continuing Academic Success Continuing Academic Success is extremely important to those who plan to make advancements in their chosen career fields. It provides the opportunity to keep current with ideas, techniques, and advancements that are being made in their area of employment. We will address the importance of setting achievable goals, the importance of learning styles in academic success and the validity of ethics and academic integrity in helping to achieve continuing academic and professional success. Setting Goals Distinct, clearly defined goals that can be measured will allow a person to take pride in accomplishing the goals they have set. They are able to see clear forward progress in what otherwise might seem a long†¦show more content†¦Learning styles include, but are not limited to, visual (seeing), auditory (hearing), tactile or Kinesthetic (doing) and reading and writing preference learner’s. No learner’s is limited to one style of learning, but all have a preferred style. Being a kinesthetic learner, I prefer to do, participate in, discover. Kinesthetic learners need to move around while being involved in activities. Involvement doing increases their understanding. These learner’s short and long term memories are strengthened by their use of movement. They use their bodies as a means of expressing thoughts, ideas and concepts. Importance of Ethics Academic Integrity Ethics-is the study of the basic values of a community; moral principles that govern a person’s or groups behavior. Through the study of ethics we learn to understand what is expected of us behaviorally and why it is expected of us. We also learn rules of behavior based upon ideas about what is morally good and bad. Academic integrity means honesty and responsibility in scholarship. This includes values such as avoidance of cheating or plagiarism; maintenance of academic standards; honesty and rigor in research and academic publishing. Academic Integrity is based upon ethics, which is the study of the basic value of a community. Academic work should be a result of one’s ownShow MoreRelatedContinuing Academic Success1359 Words   |  6 PagesContinuing Academic Success Name GEN/201 Date Teacher Name Continuing Academic Success Achieving academic success is something that many individuals consider to be a challenging task. Some people even think that it might be too difficult to worry even about trying to achieve it. While attempting to reach your goal in obtaining academic success, you must meet your university’s expectations and guidelines to reach your goal of being awarded a degree. If you want to thrive in school, youRead MoreContinuing Academic Success1559 Words   |  7 PagesCONTINUING ACADEMIC SUCCESS Dale Ray Blackard GEN/201 5/23/2016 Laticia Dezell Continued Academic Success Continuing academic success opens opportunities for advancement and increases monetary value based upon transferred knowledge. Education promotes a person as a dedicated person that does the necessary actions to accomplish the personal preference of the goal desired. One who exemplifies this internal drive receives advancements in the work place. Promotions and added responsibilities areRead MoreContinuing Academic Success Essay1196 Words   |  5 Pagesï » ¿Continuing Academic Success Alejandra Ruvalcaba General Education 12/13/14 Pete Medina â€Å"Continuing Education Success†, personally I never even thought about this nor about setting educational goals for myself, like obtaining a bachelors in criminal justice to achieve a good paying job. In this class I learned how important it is to make my education a priority so I do not get sidetracked by other things that are also important in my life. Setting educational goals for my academic success is aRead MoreContinuing Academic Success Essay1166 Words   |  5 Pages Continuing Academic Success Keyaria Tompkins GEN/201 September 22, 2014 Maureen Parker Continuing Academic Success Of course everyone wants to be successful! It takes 100% of effort and determination to be successful. Maintaining believable goals keeps you on track for the road of success. If you keep your goals in mind, you will not astray from them. Achieving goals that you have set for yourself is your responsibility. It is easy to get distracted from your academic goals,Read MoreContinuing Academic Success Essay1172 Words   |  5 PagesContinuing Academic Success When looking at continuing academic success one must make several critical decisions; chose if continuing going to school is the right choice for them. Most of the time when people come to that decision, they come to realize several things. That it is important to continue academic success because it helps you set goals for your academic success, helps you strengthen your learning style, and there are so many sources out there to help you succeed. When one makes thatRead MoreContinuing Academic Success Essay1502 Words   |  7 Pagesï » ¿ Continuing Academic Success Francheska Masoller GEN/201 Foundations for University Success July-28, 2014 Ann Zomerfeld Continuing Academic Success It is a big step for someone who has been out of school for so long, to have the courage to begin the journey of higher education. Personally, it took me several years of contemplating if going back to school was the right move for me. I postponed it until I realized this was the only way I could provide my family with the life I’veRead MoreEssay about Continuing Academic Success1075 Words   |  5 PagesContinuing Academic Success GEN/201 â€Æ' Continuing Academic Success Achieving success is something that many consider to be difficult, sometimes too difficult to be worth even trying. But there are many tools and processes available to help people be successful. By knowing what these tools and processes are, students are able to achieve not only academic success, but also be successful in many other areas of their lives. Setting goals is an important step in achieving success. By recognizing yourRead MoreGen200 Continuing Academic Success Essay1253 Words   |  6 Pagesï » ¿ Academic Success xxxx University of Phoenix GEN200 – Foundations for General Education xxxx xxxx Academic Success Technology and industry is growing at an ever increasing rate, and each year there are new devices or concepts adopted by business wanting to be on the cutting edge. Workers and leaders also need to stay on the cutting edge as well if they desire to excel in their careers. Often, this means that the working adult will return to a learning environment to earn a certificationRead MoreCaress Alexander gen201 r2 using sources Essay758 Words   |  4 PagesSources Review the Continuing Academic Success assignment requirements from Week 5. Conduct research in the University Library to find at least three sources that are relevant for your Week 5 essay. Complete the following table for each source you have chosen. Include the original passage when you provide the summary, paraphrase, and quote. Source 1 Title of the article The influence of motivational orientations on academic achievement among working adults in continuing education Why did youRead MoreEssay about Academic Success1210 Words   |  5 PagesContinuing Academic Success Kasey E Marsh II Gen/200 3/1/2015 Susie Holiday Continuing Academic Success The end is near to my first class at the University of Phoenix. As I continue on with my education, I would like to have great academic success. Academic success can be achieved by being aware of one’s goals, the writing process and the importance of critical thinking skills. By knowing these things, I believe my academic success will be achievable. Goals Setting

Athenian democracy and The roman empire Free Essays

The city-state of Athens was prosperous until, in 508 B.C., it became a democracy. We will write a custom essay sample on Athenian democracy and The roman empire or any similar topic only for you Order Now    With the change to democratic rule, the majority of the people had all the decision-making power, with the minority being left with no influence whatsoever. As a result, the majority became a ruling oligarchy whose disastrous decisions brought about Athens’ end.   Athens was forced into a series of wars, including that with Persia, and the Peloponnesian Wars. The oligarchy having made too many poor decisions, class warfare made its way onto the scene.   The poor fought to steal the wealth from the rich.   Division due to class warfare, and the overall lack of support and confidence in the ruling government, made it easy for Alexander the Great to defeat Athens in 338 B.C., thereby ending their democracy. 1 â€Å"Rome established a republic in 509 B.C.† 1   Under this new system, the Senators were elected by popular vote.   However, limits were placed on their power, as a sort of check-and-balance system.   This was a safeguard that left the people free, and under this freedom they prospered. Factors which contributed to the expansion of the Roman Empire included superior methods of warfare, superior building and architectural capabilities that linked the empire, and money enough to support and maintain a large army to conquer, and then defend, the newly gained territories. 2 The land was the means by which the money was earned for the empire. Though the Romans did not have the advantage of superior weaponry, or anything different from their enemies for that matter, they were capable of beating armies much larger than themselves.   As the empire expanded, roads and aqueducts were constructed that allowed the empire to be united despite the large territory.   In fact, some of these original roadways are still in use today. 2 As the Roman Empire continued to expand through additional conquered lands, they were able to maintain the stronghold by having adequate military on the boundaries of the empire, thus holding back the Barbarians who sought to encroach upon   the empire.   The Germans were always looking for a â€Å"way in.†   Another factor that contributed to the success of the Roman Empire were the â€Å"ideas of justice† they initiated.   These ideas of justice had already been formed into basic laws, which governed the entire empire, by 451 B.C.   These laws lay â€Å"down what one could and could not do.† 2   These self-same laws were written on 12 plates of bronze.   Today they are known as the Twelve Tables, and are the â€Å"first examples of written law.† The demise of the Roman Empire was greatly impacted by the greed, excessive spending, and over-taxation of the people by some of the latter emperors.   By the time that Commodus was assassinated, the imperial coffers were empty.   Other emperors, such as Caligula, wasted vast amounts of money on parties for the wealthy where food and drink was consumed to the point of vomiting. How to cite Athenian democracy and The roman empire, Papers