Marketing and Product - 3474 Words

Question 1 (Debate) Some marketers, feel that the image of a particular channel in which they sell product does not matter- all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images- such as retail store- can be critical and must be consistent with the image of the product. Take a position and justify: Whether channel images do not really affect the brand images of the products they sell versus channel images must be consistent with the brand image (A) Pro: Here the argument may be that buyers purchase products and services to satisfy their needs and wants. Consumers in their purchasing decision process, they may have the image of the product and services†¦show more content†¦wide reach: The extent to which a firm should seek narrow exclusive vs. wide intense distribution depends on a number of factors. One issue is the consumer’s likelihood of switching and willingness to search. For example, most consumers will switch soft drink brands rather than walking from a vending machine to a convenience store several blocks away, so intensity of distribution is essential here. However, for sewing machines, consumers will expect to travel at least to a department or discount store, and premium brands may have more credibility if they are carried only in full service specialty stores. Retailers involved in a more exclusive distribution arrangement are likely to be more â€Å"loyal† i.e., they will tend to: â⠀" ª Recommend the product to the customer and thus sell large quantities; ââ€" ª Carry larger inventories and selections; ââ€" ª Provide more services Thus, for example, Compaq in its early history instituted a policy that all computers must be purchased through a dealer. Compaq missed the opportunity to sell large numbers of computers directly to large firms. On the other hand, dealers were more likely to recommend Compaq since they knew that consumers would be buying these from dealers. www.consumerpsychologist.com/distribution.html 12/09/2010 Distribution opportunities In general, you cannot save money by â€Å"eliminating the middleman† because intermediaries specialize in performing certain tasks that theyShow MoreRelatedProduct Product Marketing1175 Words   |  5 PagesRunning head: PRODUCT amp; PRODUCT MARKETING Rochelle Russell Unit 2 Individual Product Products amp; Product Marketing MGMT422-1103A-09 Triangle Solutions Product There are several people that love to take pictures of their families or special events and put them in scrapbooks. The new product that I am proposing is a photo paper that already has a background scene on it and individuals can still print their picture on top of it to make it look even more special. Mostly everyoneRead MoreMarketing Of Marketing For A Product1486 Words   |  6 PagesMarketing Module, Assignment #2 By: Alexis Catrina Abeleda-Mostajo 5/3/2016 Introduction The idea of marketing for a product is commonly overlooked because the focus goes straight towards the product rather than the marketing campaign. In actuality, the marketing should be well managed and produced to be able to have a well thought out promotion for the product itself. It is understandable to think that by over doing a marketing campaign can overhype a product, but at the same time it can turn aRead MoreMarketing and Product4097 Words   |  17 Pagesindustry we have are branding themselves as an exclusive e-payment company. The core product for Dexit is convenience for their consumer’s. The actual products are the Dexit tags and Dexit terminals. The two products support one another because without one the other product will not function. The augmented product would be the potential retail stores that would use the terminals. The augmented product extends the core product in terms of convenience because of accessibility of the tags. Objectives DexitRead MoreMarketing and Product3360 Words   |  14 Pagesa Pharmaceutical company with an over-the-counter cold medicine group. Our company’s mission is to improve the condition of people’s lives by providing high quality products to customers, deliver outstanding value to our stockholders, and fair opportunities to our employers. To our customers we promise you the highest quality products and the best service. We promise to stockholders that we will keep our company growing and work on increasing the shareholder value. We want to be fair and in returnRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreMarketing Analysis : Marketing Products2834 Words   |  12 PagesIntroduction: Marketing products is a important phase in supply chain, this requires proper management from the marketing managers, handling of this phase by professional will enable the organization to achieve its targets in terms of sales. In the fast developing world, people have become creative across the globe and development of products and services is growing at a very fast rate this has complicated the work of marketing managers and it has become a very demanding work, this is because ofRead MoreMarketing : A Product Or Service1467 Words   |  6 Pages1) IntroductÄ ±on Branding ? When a product or service is being introduced, it needs to be remembered and referred to and this is accomplished by assigning a brand name. In other words this brand becomes the product/service’s face. Producers of goods have used their brands remains to separate their product since the earliest time. Elation in their products has no doubt played a part in this. More principally, by determining their products they have made purchasers with a means of recognising them shouldRead MoreProduct Is The Base Of Marketing Essay797 Words   |  4 Pages PRODUCT Product is the base of marketing. It is an important element of the process of exchange. Product is only the element to link the buyer and the seller together in the process of exchange. Simply, the thing that is bought by a buyer and sold by seller is product. This includes goods, services and even ideas. The buying and selling functions start from goods or services. So, the role of product remains as the focus marketing fix. In marketing, product denotes the sum total of physicalRead MoreVegemite: Marketing and Product1745 Words   |  7 PagesAmerican Association of Marketing, could be â€Å"a name, term, symbol, design or a combination of them intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors†. After 1922 when the initial product â€Å"vegemite† was invented and had to be positioned at the Australian Market through different kinds of commercials for television, radio, contests, a new chall enge appeared for the Kraft Foods Inc. Company. Although the product was very popular inRead MoreMarketing plan of a product1770 Words   |  8 Pagesassigned a name for the product as â€Å"Malala†. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Malala is a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Malala would be launched in the market at 250 ml. 500 ml. and 1 Litre bottle. We have set a reasonable price for the product so that all kinds